A full brand and online store for an Egyptian marketplace, from logo to checkout, on desktop and mobile.
- SectorMarketplace
- PlatformsDesktop web, Mobile web
- What we didBrand identity, UX research, UI design, Front-end build
- Year2022
Overview
Souqe is an online marketplace for Egypt: phones, electronics, fashion, home and groceries from verified sellers. We created the brand from scratch and designed and built the full shopping journey, so a first-time visitor can go from the home page to a confirmed order in a few taps.
The challenge
Small brands wanted to sell online but couldn't afford their own stores and delivery setup. Shoppers wanted one trusted place with clear prices, fast delivery and cash on delivery.
What we built
A new identity and a complete shopping experience: deals home page, category browsing with filters, product pages with instalments, cart, checkout with express delivery and cash on delivery, and order tracking.
Brand identity
A friendly lowercase wordmark with a yellow dot that works as the brand's signature: it marks deals, badges and the call to action across the store.
App iconColour
- Royal blue#1E3FCCHeader, links, selected states
- Deep blue#142C96Hero and promotions
- Night blue#0B1A5CTop bar and footer
- Sunny yellow#FFC72CButtons, deal badges, logo dot
- Soft blue#E8EDFCSoft surfaces
- Soft yellow#FFF3CCHighlights
- Deal red#C2261BDiscounts and errors
- Ink#141A33Text
Typography
One family for Latin and Arabic, so the store reads the same in both languages.
Everything you need, delivered.
كل اللي محتاجه، يوصلك لحد البيت.
The shopping journey
Six screens take a shopper from first visit to a confirmed order. Each one was designed for desktop and mobile.
- 01
Home
A deals-first home page: a countdown hero for the week's big offer, side promotions, a trust strip (free delivery, cash on delivery, 14-day returns, genuine products) and quick links to every category.
- 02
Category and search
Thousands of products made easy to scan. Quick filters for express delivery, rating and price, a sort menu, and cards that show the discount, rating and delivery date at a glance.
- 03
Product page
Everything needed to decide: gallery, colours and storage, interest-free instalments, the exact delivery date to the shopper's city, and a buy box with seller rating and free returns.
- 04
Cart
Change quantities or remove items, apply a coupon, and see how close the order is to free delivery with a simple progress bar.
- 05
Checkout
One page for address, delivery speed and payment, including cash on delivery, with a clear order summary that stays in view.
- 06
Order confirmed
A clear confirmation with the order number, delivery date and next steps, so shoppers know exactly what happens after they pay.
In use
Try the prototype
The real clickable flow: browse, filter, pick a colour, add to cart, try the coupon SOUQE10 and check out.