The operations system behind The Dunes Travel & Tourism, one of the UAE's leading desert safari and tour operators: bookings, vouchers, services, hotels, staff and finance in one place.
- SectorTravel and tourism
- PlatformsWeb dashboard, Printable vouchers, 6 languages
- What we didProduct discovery, UX research, UI design, Web app build
- Year2025
Overview
The Dunes Travel & Tourism runs desert safaris, camel rides, quad biking, dinner shows and tours across the Emirates, working with travel agencies and hotels from Dubai to Ras Al Khaimah. We designed and built the system their office runs on every day: from the moment a booking comes in, to the voucher the guest receives, to the numbers management reviews at the end of the month.
The challenge
Every day, bookings arrived from dozens of travel agencies, hotel desks and walk-in guests. The team tracked them across spreadsheets, WhatsApp chats and paper vouchers, so revenue by agency, driver assignments and staff commissions were slow to work out and easy to get wrong.
What we built
A web dashboard that handles every booking from the first call to the printed voucher: single and bulk bookings with separate prices for adults, children and kids, agencies and hotels, a priced catalogue of safaris and activities, staff with roles, commissions and permissions, live analytics, and six languages with AED, USD and EUR rates built in.
Brand identity
The dashboard is built around The Dunes' own identity: the desert badge with the camel, palm and dome camp, and the warm safari orange that marks every main action, chart and alert. The sign-in screen opens on the desert and the Dubai skyline, so the team knows whose system this is from the first second.
App iconColour
- Safari orange#FBA01BMain buttons, charts and highlights
- Ink#1A1A1AText and the logo badge
- Sand#F3E6D3Brand backgrounds
- Dune#E6D4B6Accents on sand
- Cloud#F7F7F7Tables and panels
- Green#4BB85CPaid, active and exports
- Pending#FEEFD9Bookings awaiting payment
- Red#E5484DCancelled and delete
Typography
A clear, neutral typeface that keeps long tables of guests, hotels and prices easy to scan all day.
Book it. Print it. Done.
Desert Safari + BBQ Dinner · 5 hours · 200.00 AED
The operations dashboard
Ten screens that run the business day to day, from the morning numbers to the voucher a guest takes on the safari.
- 01
Sign in
A branded sign-in over the desert and the Dubai skyline. Each member of staff has their own account, and what they can see depends on their role.
- 02
Analysis
Earnings, income, costs and net profit at the top, total bookings by travel agency for the week, month or year, and which staff issued the most vouchers.
- 03
Bookings
Every booking in one list: staff member, guest, status, agency, hotel, guests by age group, room, pickup time, services, driver, payment method and revenue. Paid, pending and cancelled are clear at a glance.
- 04
New booking
Guest, hotel, agency, driver and room, then the services with separate prices for adults, children and kids. The total is worked out as you go, and the voucher can be printed in the same step.
- 05
Bulk booking
When an agency sends a group, the team enters many guests, each with several services, in one table and saves them all at once.
- 06
Receipt voucher
An official receipt with a live preview: the guest, services, prices and payment, ready to print or send. The voucher carries the company details and licence number.
- 07
Services
The full catalogue of safaris and activities with description, duration, location and prices for adults, children and kids, exportable to a spreadsheet.
- 08
Hotels
Partner hotels and their areas, so pickups and room details are always right on every booking.
- 09
Employees
Staff with position, status, salary, commission, visa costs, location, dues, joining date and permissions, so each person only sees the parts of the system they need.
- 10
Settings
Six languages for an international team, and exchange rates between AED, US dollars and euros used across bookings and reports.
In use
